Client Case Study
Lauren W.
Guiding Lauren to an L7 Executive Promotion at Amazon Corporate
Lauren, a middle management professional at Amazon, sought EchoStream’s guidance to navigate the rigorous promotion process for an L7 executive role. The promotion required her to meet or exceed the bar in several leadership principles, including Delivered Results, Thinking Big, and Diving Deep. Her major challenge was articulating her accomplishments with quantifiable metrics, as she often relied on “softer” measures of success.
We began with a comprehensive review of Lauren’s role, projects, and performance history, identifying specific metrics that demonstrated her achievements in a credible, impactful way. For example, we translated her contributions to revenue growth, process improvements, and team efficiency into measurable outcomes that aligned with Amazon’s expectations for an L7 leader.
Beyond metrics, we helped Lauren frame her accomplishments to align with Amazon’s leadership principles. For example, we highlighted her ability to "Think Big" through her development of innovative strategies and her commitment to "Dive Deep" by showcasing her analytical approach to problem-solving. Importantly, we conformed Lauren’s self-review to Amazon’s rigid rubrics (such as no “weasel words” or superfluous writing) to stay on point, making her presentation concise, direct, and credible.
Working together, we crafted a detailed, compelling self-review that presented her contributions in a structured, results-oriented manner. Her managers, impressed by the thoroughness of her case, supported her promotion. Lauren was awarded the L7 role in her first review cycle and expressed immense gratitude for EchoStream’s strategic guidance.
Congratulations, Lauren! You did it!